Winning the story wars : Why those who tell--and live--the best stories will rule the future
Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, s...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Boston, Mass.
Harvard Business Review Press
2012
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01052nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_231301 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.802 | ||
| 082 | |b S121 | ||
| 100 | |a Sachs, Jonah | ||
| 245 | 0 | |a Winning the story wars : | |
| 245 | 0 | |b Why those who tell--and live--the best stories will rule the future | |
| 245 | 0 | |c Jonah Sachs | |
| 260 | |a Boston, Mass. | ||
| 260 | |b Harvard Business Review Press | ||
| 260 | |c 2012 | ||
| 520 | |a Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them. | ||
| 650 | |a Tiếp thị,Marketing | ||
| 650 | |x Khía cạnh xã hội,Social aspects | ||
| 910 | |b dqhieu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||