Economics of new food product development

This book introduce the new products and the changing bisiness scene. Managing people and innovation. Merchandising and new products, improving success potential of new products, market exploration and acquisitions...

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Bibliografische gegevens
Hoofdauteur: Desrosier, Norman W.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Westport, connecticut Avi Pub. Co. 1971
Onderwerpen:
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