Marketing trong quản trị kinh doanh

Sách trình bày chủ yếu về bản chất của marketing, môi trường của nó cùng những cơ sở chiến lược marketing cũng như vấn đề quản trị thông tin và quản trị chiến lược

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Bibliographic Details
Main Author:	Trương, Đình Chiến
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống Kê 1998
Subjects:	Managerial economics,Marketing
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing trong quản trị kinh doanh

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