Marketing trong quản trị kinh doanh

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Marketing trong quản trị kinh doanh

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Sách trình bày chủ yếu về bản chất của marketing, môi trường của nó cùng những cơ sở chiến lược marketing cũng như vấn đề quản trị thông tin và quản trị chiến lược

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Bibliographic Details
Main Author:	Trương, Đình Chiến
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống Kê 1998
Subjects:	Managerial economics,Marketing
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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