International marketing

The book reflects recent developments in the world economy and their implications for international marketing. It continues to address the challenges and opportunities facing both small exporters as well as large multinationals

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Bibliographic Details
Main Author: Vern Terpstra
Format: Book
Language:Undetermined
Published: Orlando, Florida Dryden Press 1997
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ