International marketing

The book reflects recent developments in the world economy and their implications for international marketing. It continues to address the challenges and opportunities facing both small exporters as well as large multinationals

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Autor principal: Vern Terpstra
Format: Llibre
Idioma:Undetermined
Publicat: Orlando, Florida Dryden Press 1997
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ