International marketing

The book reflects recent developments in the world economy and their implications for international marketing. It continues to address the challenges and opportunities facing both small exporters as well as large multinationals

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書誌詳細
第一著者: Vern Terpstra
フォーマット: 図書
言語:Undetermined
出版事項: Orlando, Florida Dryden Press 1997
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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