International marketing
The book presents the basic concepts of international marketing; discusses the environmental forces that the international marketer has to consider; deals with the various activities necessary for international marketing planning and concentrates on the beginning of international marketing activitie...
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| Format: | Llibre |
| Idioma: | Undetermined |
| Publicat: |
Fort Worth
Dryden Press
c1998
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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