International marketing

The book reflects recent developments in the world economy and their implications for international marketing. It continues to address the challenges and opportunities facing both small exporters as well as large multinationals

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Bibliografische gegevens
Hoofdauteur: Vern Terpstra
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Orlando, Florida Dryden Press 1997
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Omschrijving
Samenvatting:The book reflects recent developments in the world economy and their implications for international marketing. It continues to address the challenges and opportunities facing both small exporters as well as large multinationals