International marketing

The book reflects recent developments in the world economy and their implications for international marketing. It continues to address the challenges and opportunities facing both small exporters as well as large multinationals

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Hlavní autor: Vern Terpstra
Médium: Kniha
Jazyk:Undetermined
Vydáno: Orlando, Florida Dryden Press 1997
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Shrnutí:The book reflects recent developments in the world economy and their implications for international marketing. It continues to address the challenges and opportunities facing both small exporters as well as large multinationals