International marketing

The book reflects recent developments in the world economy and their implications for international marketing. It continues to address the challenges and opportunities facing both small exporters as well as large multinationals

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Vern Terpstra
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: Orlando, Florida Dryden Press 1997
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Disgrifiad
Crynodeb:The book reflects recent developments in the world economy and their implications for international marketing. It continues to address the challenges and opportunities facing both small exporters as well as large multinationals