International marketing
The book reflects recent developments in the world economy and their implications for international marketing. It continues to address the challenges and opportunities facing both small exporters as well as large multinationals
Kaydedildi:
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| Materyal Türü: | Kitap |
| Dil: | Undetermined |
| Baskı/Yayın Bilgisi: |
Orlando, Florida
Dryden Press
1997
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| Konular: | |
| Etiketler: |
Etiketle
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Özet: | The book reflects recent developments in the world economy and their implications for international marketing. It continues to address the challenges and opportunities facing both small exporters as well as large multinationals |
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