Basic marketing : A managerial approach
The book offers a broad and necessary understanding of marketing problems, giving the student a foundation for investigating more comprehensive references
Sparad:
| Huvudupphovsman: | |
|---|---|
| Materialtyp: | Bok |
| Språk: | Undetermined |
| Publicerad: |
Homewood, Illinois
Richard D. Irwin
1978
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| Ämnen: | |
| Taggar: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00733nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_40748 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.81 | ||
| 082 | |b M113 | ||
| 100 | |a McCarthy, E Jerome | ||
| 245 | 0 | |a Basic marketing : | |
| 245 | 2 | |b A managerial approach | |
| 245 | 0 | |c E. Jerome McCarthy | |
| 260 | |a Homewood, Illinois | ||
| 260 | |b Richard D. Irwin | ||
| 260 | |c 1978 | ||
| 520 | |a The book offers a broad and necessary understanding of marketing problems, giving the student a foundation for investigating more comprehensive references | ||
| 650 | |a Managerial economics,Marketing | ||
| 650 | |x Management | ||
| 904 | |i Minh, 010328 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||