Basic marketing : A managerial approach
The book offers a broad and necessary understanding of marketing problems, giving the student a foundation for investigating more comprehensive references
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| Auteur principal: | McCarthy, E Jerome |
|---|---|
| Format: | Livre |
| Langue: | Undetermined |
| Publié: |
Homewood, Illinois
Richard D. Irwin
1978
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| Sujets: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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