Basic marketing : A managerial approach

The book offers a broad and necessary understanding of marketing problems, giving the student a foundation for investigating more comprehensive references

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Bibliographic Details
Main Author: McCarthy, E Jerome
Format: Book
Language:Undetermined
Published: Homewood, Illinois Richard D. Irwin 1978
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ