Ethics in marketing
The book presents the important area of marketing ethics, and reflects our belief that ethical considerations are integral to marketing decision making.
Bewaard in:
| Hoofdauteur: | |
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| Formaat: | Boek |
| Taal: | Undetermined |
| Gepubliceerd in: |
Homewood, Illinois
Irwin
1993
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| Onderwerpen: | |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Samenvatting: | The book presents the important area of marketing ethics, and reflects our belief that ethical considerations are integral to marketing decision making. |
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