Ethics in marketing

The book presents the important area of marketing ethics, and reflects our belief that ethical considerations are integral to marketing decision making.

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Smith, N. Criag
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Homewood, Illinois Irwin 1993
Gaiak:
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Deskribapena
Gaia:The book presents the important area of marketing ethics, and reflects our belief that ethical considerations are integral to marketing decision making.