Ethics in marketing
The book presents the important area of marketing ethics, and reflects our belief that ethical considerations are integral to marketing decision making.
Sparad:
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| Materialtyp: | Bok |
| Språk: | Undetermined |
| Publicerad: |
Homewood, Illinois
Irwin
1993
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Sammanfattning: | The book presents the important area of marketing ethics, and reflects our belief that ethical considerations are integral to marketing decision making. |
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