Ethics in marketing
The book presents the important area of marketing ethics, and reflects our belief that ethical considerations are integral to marketing decision making.
में बचाया:
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | पुस्तक |
| भाषा: | Undetermined |
| प्रकाशित: |
Homewood, Illinois
Irwin
1993
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| विषय: | |
| टैग : |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00680nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_40859 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 174.4 | ||
| 082 | |b S656 | ||
| 100 | |a Smith, N. Criag | ||
| 245 | 0 | |a Ethics in marketing | |
| 245 | 0 | |c N. Criag Smith, John A. Quelch | |
| 260 | |a Homewood, Illinois | ||
| 260 | |b Irwin | ||
| 260 | |c 1993 | ||
| 520 | |a The book presents the important area of marketing ethics, and reflects our belief that ethical considerations are integral to marketing decision making. | ||
| 650 | |a Business ethics,Business intelligent,Marketing | ||
| 904 | |i Minh, Hải | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||