Ethics in marketing

The book presents the important area of marketing ethics, and reflects our belief that ethical considerations are integral to marketing decision making.

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Opis bibliograficzny
1. autor: Smith, N. Criag
Format: Książka
Język:Undetermined
Wydane: Homewood, Illinois Irwin 1993
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ