Ethics in marketing

The book presents the important area of marketing ethics, and reflects our belief that ethical considerations are integral to marketing decision making.

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Bibliographic Details
Main Author: Smith, N. Criag
Format: Book
Language:Undetermined
Published: Homewood, Illinois Irwin 1993
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

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