Marketing for business growth

The book talks about three generalk topics: how to think about and get more from the products, people, and resources; how to think sensibly about and get innovation and imitation in marketing; and how to think about marketing's claim on company resources relative to other considerations which m...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Levitt, Theodore
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: New York McGraw-Hill 1974
विषय:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
विवरण
सारांश:The book talks about three generalk topics: how to think about and get more from the products, people, and resources; how to think sensibly about and get innovation and imitation in marketing; and how to think about marketing's claim on company resources relative to other considerations which must go into charting the purposes and managing the various functions of the whole organization.