Marketing for business growth

The book talks about three generalk topics: how to think about and get more from the products, people, and resources; how to think sensibly about and get innovation and imitation in marketing; and how to think about marketing's claim on company resources relative to other considerations which m...

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Bibliografische gegevens
Hoofdauteur: Levitt, Theodore
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: New York McGraw-Hill 1974
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