Marketing for business growth

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Marketing for business growth

The book talks about three generalk topics: how to think about and get more from the products, people, and resources; how to think sensibly about and get innovation and imitation in marketing; and how to think about marketing's claim on company resources relative to other considerations which m...

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书目详细资料
主要作者:	Levitt, Theodore
格式:	图书
语言:	Undetermined
出版:	New York McGraw-Hill 1974
主题:	Marketing
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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