Marketing for business growth
The book talks about three generalk topics: how to think about and get more from the products, people, and resources; how to think sensibly about and get innovation and imitation in marketing; and how to think about marketing's claim on company resources relative to other considerations which m...
Uloženo v:
| Hlavní autor: | Levitt, Theodore |
|---|---|
| Médium: | Kniha |
| Jazyk: | Undetermined |
| Vydáno: |
New York
McGraw-Hill
1974
|
| Témata: | |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Podobné jednotky
-
The marketing mode :
Autor: Levitt, Theodore
Vydáno: (1969) -
The marketing imagination :
Autor: Levitt, Theodore
Vydáno: (1986) -
Innovation in marketing :
Autor: Levitt, Theodore
Vydáno: (1962) -
Business Relationship Management and Marketing:
Mastering Business Markets
Autor: Kleinaltenkamp, Michael, a další
Vydáno: (2015) -
Business marketing /
Vydáno: (1993)