Marketing for business growth
The book talks about three generalk topics: how to think about and get more from the products, people, and resources; how to think sensibly about and get innovation and imitation in marketing; and how to think about marketing's claim on company resources relative to other considerations which m...
Đã lưu trong:
| Hovedforfatter: | Levitt, Theodore |
|---|---|
| Format: | Bog |
| Sprog: | Undetermined |
| Udgivet: |
New York
McGraw-Hill
1974
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| Fag: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Lignende værker
-
The marketing mode :
af: Levitt, Theodore
Udgivet: (1969) -
The marketing imagination :
af: Levitt, Theodore
Udgivet: (1986) -
Innovation in marketing :
af: Levitt, Theodore
Udgivet: (1962) -
Business Relationship Management and Marketing:
Mastering Business Markets
af: Kleinaltenkamp, Michael, et al.
Udgivet: (2015) -
Business marketing /
Udgivet: (1993)