Marketing for business growth
The book talks about three generalk topics: how to think about and get more from the products, people, and resources; how to think sensibly about and get innovation and imitation in marketing; and how to think about marketing's claim on company resources relative to other considerations which m...
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| 1. autor: | |
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| Format: | Książka |
| Język: | Undetermined |
| Wydane: |
New York
McGraw-Hill
1974
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| Hasła przedmiotowe: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 100 | |a Levitt, Theodore | ||
| 245 | 0 | |a Marketing for business growth | |
| 245 | 0 | |c Theodore Levitt | |
| 260 | |a New York | ||
| 260 | |b McGraw-Hill | ||
| 260 | |c 1974 | ||
| 520 | |a The book talks about three generalk topics: how to think about and get more from the products, people, and resources; how to think sensibly about and get innovation and imitation in marketing; and how to think about marketing's claim on company resources relative to other considerations which must go into charting the purposes and managing the various functions of the whole organization. | ||
| 650 | |a Marketing | ||
| 904 | |i Minh, H.Mai | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||