Marketing management : knowledge and skills
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | Undetermined |
| Pubblicazione: |
Boston, Mass.
Irwin/McGraw-Hill,
c1998
|
| Soggetti: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00919nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_82816 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 237000 | ||
| 082 | |a 658.8 | ||
| 082 | |b P478 | ||
| 100 | |a Peter, J Paul | ||
| 245 | 0 | |a Marketing management : | |
| 245 | 0 | |b knowledge and skills | |
| 245 | 0 | |c J Paul Peter , James H Donnelly | |
| 260 | |a Boston, Mass. | ||
| 260 | |b Irwin/McGraw-Hill, | ||
| 260 | |c c1998 | ||
| 520 | |a This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples | ||
| 650 | |a Marketing,Tiếp thị | ||
| 650 | |x Management,Quản lý | ||
| 904 | |i Huỳnh Mai | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||