The brand marketing book : creating, managing, and extending the value of your brand /

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Bibliographic Details
Main Author: Marconi, Joe.
Corporate Author: American Marketing Association.
Format: Book (Paper)
Published: Lincolnwood, IL : NTC Business Books, c2000.
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Online Access:Table of contents
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Institutions: Thư viện Trường Đại học Đà Lạt