FCB-Ulka brand building advertising : concepts and cases /

Case studies of brands handled by FCB-Ulka Advertising, Bombay.

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Bibliographic Details
Main Author: Parameswaran, M. G.
Corporate Author: FCB-Ulka Advertising (Bombay, India)
Format: Book (Paper)
Published: New Delhi : Tata McGraw-Hill Pub. Co., c2001.
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Institutions: Thư viện Trường Đại học Đà Lạt