QR-kod

FCB-Ulka brand building advertising : concepts and cases /

Case studies of brands handled by FCB-Ulka Advertising, Bombay.

Sparad:

Bibliografiska uppgifter
Huvudupphovsman:	Parameswaran, M. G.
Institutionell upphovsman:	FCB-Ulka Advertising (Bombay, India)
Materialtyp:	Sách giấy
Publicerad:	New Delhi : Tata McGraw-Hill Pub. Co., c2001.
Ämnen:	Advertising > Brand name products > India.
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

Liknande verk

Sonic branding :
av: Jackson, Daniel M.
Publicerad: (2003)

Designing brand experiences
av: Landa, Robin
Publicerad: (2006)

Living Brands :
av: Nadeau, Raymond
Publicerad: (2007)

Hoàn thiện thương hiệu cá nhân
Publicerad: (2006)

Advertising in tourism and leisure /
av: Morgan, Nigel
Publicerad: (2000)

Strategic brand management : Building, measuring, and managing brand equity
av: Keller, Kevin Lane
Publicerad: (2013)

Building brand identity : a strategy for success in a hostile marketplace /
av: Upshaw, Lynn B.
Publicerad: (1995)

Asian brand strategy :
av: Roll, Martin
Publicerad: (2006)

Brand positioning :
av: Sengupta, Subroto
Publicerad: (2005)

Branding across borders : a guide to global brand marketing /
av: Gregory, James R.
Publicerad: (2001)

Strategic brand management building, measuring, and managing brand equity
av: Keller, Kevin Lane
Publicerad: (2008)

The brand marketing book : creating, managing, and extending the value of your brand /
av: Marconi, Joe.
Publicerad: (2000)

Gimme! :
av: Hallward, John
Publicerad: (2007)

Branding @ the digital age /
Publicerad: (2001)

Building strong brands
av: Aaker, David A.
Publicerad: (1996)

Sell the brand first
av: Stiff, Dan
Publicerad: (2006)

Global brands: The evolution of multinationals in alcoholic beverages
av: Lopes, Teresa da Silva
Publicerad: (2013)

Branding 4.0
av: Isarabhkdee, Piyachart
Publicerad: (2017)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
av: Temporal, Paul
Publicerad: (2007)

eBrands : building an Internet business at breakneck speed /
av: Carpenter, Phil, 1967-
Publicerad: (2000)

The 11 immutable laws of Internet branding /
av: Ries, Laura.
Publicerad: (2000)

Định vị thương hiệu =
av: Trout, Jack
Publicerad: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
av: Haig, Matt
Publicerad: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
av: Haig, Matt
Publicerad: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
av: Ries, Al
Publicerad: (2004)

Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
av: Gross, Philip
Publicerad: (2015)

Advertising & promotion
av: Hackley, Christopher E
Publicerad: (2010)

Managing brand equity capitalizing on the value of a brand name
av: Aaker, David A.
Publicerad: (1991)

Brands and branding
av: Brown, Stephen
Publicerad: (2016)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
av: Al Ries
Publicerad: (2003)

Xây dựng và phát triển thương hiệu
Publicerad: (2005)

Xây dựng thương hiệu mạnh và thành công
av: Gregry, James R.
Publicerad: (2004)

Xây dựng và phát triển thương hiệu
av: Vũ, Chí Lộc
Publicerad: (2007)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
av: Stiff, Dan.
Publicerad: (2006)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
av: Ries, Al
Publicerad: (2010)

Định vị :
av: Ries, Al
Publicerad: (2004)

Định vị: Trận chiến về trí lực ngày nay
av: Al Ries
Publicerad: (2004)

Xây dựng thương hiệu du lịch cho thành phố
av: Nguyễn, Văn Dung
Publicerad: (2009)

Transforming your business into a brand :
av: Tai, Jacky
Publicerad: (2007)

Advertising and integrated brand promotion
av: O'Guinn, Thomas C.
Publicerad: (2006)