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FCB-Ulka brand building advertising : concepts and cases /

Case studies of brands handled by FCB-Ulka Advertising, Bombay.

Gorde:

Xehetasun bibliografikoak
Egile nagusia:	Parameswaran, M. G.
Erakunde egilea:	FCB-Ulka Advertising (Bombay, India)
Formatua:	Sách giấy
Argitaratua:	New Delhi : Tata McGraw-Hill Pub. Co., c2001.
Gaiak:	Advertising > Brand name products > India.
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

Antzeko izenburuak

Sonic branding :
nork: Jackson, Daniel M.
Argitaratua: (2003)

Designing brand experiences
nork: Landa, Robin
Argitaratua: (2006)

Living Brands :
nork: Nadeau, Raymond
Argitaratua: (2007)

Hoàn thiện thương hiệu cá nhân
Argitaratua: (2006)

Advertising in tourism and leisure /
nork: Morgan, Nigel
Argitaratua: (2000)

Strategic brand management : Building, measuring, and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2013)

Building brand identity : a strategy for success in a hostile marketplace /
nork: Upshaw, Lynn B.
Argitaratua: (1995)

Asian brand strategy :
nork: Roll, Martin
Argitaratua: (2006)

Brand positioning :
nork: Sengupta, Subroto
Argitaratua: (2005)

Branding across borders : a guide to global brand marketing /
nork: Gregory, James R.
Argitaratua: (2001)

Strategic brand management building, measuring, and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2008)

The brand marketing book : creating, managing, and extending the value of your brand /
nork: Marconi, Joe.
Argitaratua: (2000)

Gimme! :
nork: Hallward, John
Argitaratua: (2007)

Branding @ the digital age /
Argitaratua: (2001)

Building strong brands
nork: Aaker, David A.
Argitaratua: (1996)

Sell the brand first
nork: Stiff, Dan
Argitaratua: (2006)

Global brands: The evolution of multinationals in alcoholic beverages
nork: Lopes, Teresa da Silva
Argitaratua: (2013)

Branding 4.0
nork: Isarabhkdee, Piyachart
Argitaratua: (2017)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
nork: Temporal, Paul
Argitaratua: (2007)

eBrands : building an Internet business at breakneck speed /
nork: Carpenter, Phil, 1967-
Argitaratua: (2000)

The 11 immutable laws of Internet branding /
nork: Ries, Laura.
Argitaratua: (2000)

Định vị thương hiệu =
nork: Trout, Jack
Argitaratua: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
nork: Haig, Matt
Argitaratua: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
nork: Haig, Matt
Argitaratua: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
nork: Ries, Al
Argitaratua: (2004)

Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
nork: Gross, Philip
Argitaratua: (2015)

Advertising & promotion
nork: Hackley, Christopher E
Argitaratua: (2010)

Managing brand equity capitalizing on the value of a brand name
nork: Aaker, David A.
Argitaratua: (1991)

Brands and branding
nork: Brown, Stephen
Argitaratua: (2016)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
nork: Al Ries
Argitaratua: (2003)

Xây dựng và phát triển thương hiệu
Argitaratua: (2005)

Xây dựng thương hiệu mạnh và thành công
nork: Gregry, James R.
Argitaratua: (2004)

Xây dựng và phát triển thương hiệu
nork: Vũ, Chí Lộc
Argitaratua: (2007)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
nork: Stiff, Dan.
Argitaratua: (2006)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
nork: Ries, Al
Argitaratua: (2010)

Định vị :
nork: Ries, Al
Argitaratua: (2004)

Định vị: Trận chiến về trí lực ngày nay
nork: Al Ries
Argitaratua: (2004)

Xây dựng thương hiệu du lịch cho thành phố
nork: Nguyễn, Văn Dung
Argitaratua: (2009)

Transforming your business into a brand :
nork: Tai, Jacky
Argitaratua: (2007)

Advertising and integrated brand promotion
nork: O'Guinn, Thomas C.
Argitaratua: (2006)