Making dough : the 12 secret ingredients of Krispy Kreme's sweet success /
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| Other Authors: | |
| Format: | Book (Paper) |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
2004
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| Subjects: | |
| Online Access: | Table of contents Contributor biographical information Publisher description |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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Table of Contents:
- Mix good taste with show business
- Be picky about your partners
- Make good use of your time and resources
- Expand and protect your brand
- Think big, but grow carefully
- Be a guerrilla marketer with a soft touch
- Maintain high standards
- Harness the power of technology
- Give back to the community
- Select, treat, and train your employees well
- Build on your success
- Keep them coming back.