Marketing 3.0 : Từ sản phẩm đến khách hàng đến tinh thần = Marketing 3.0 : From products to customers to the human spirit

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Marketing 3.0 : Từ sản phẩm đến khách hàng đến tinh thần = Marketing 3.0 : From products to customers to the human spirit

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Những xu hướng kinh doanh chính đã định hình nên nhu cầu marketing và đặt nền móng cho Marketing 3.0. Cách thức mà một doanh nghiệp có thể tiếp thị sứ mệnh, tầm nhìn và các giá trị của họ với từng đối tượng có quyền lợi liên quan - khách h...

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Détails bibliographiques
Auteur principal:	Kotler, Philip
Autres auteurs:	Kartajaya, Hermawan, Setiawan, Iwan, Lâm Đặng Cam Thảo (dịch)
Format:	Livre
Langue:	Vietnamese
Publié:	Tp.HCM Nxb. Tp. Hồ Chí Minh 2011
Collection:	Tủ sách Doanh nhân
Sujets:	Quản trị kinh doanh
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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