Marketing 3.0 : Từ sản phẩm đến khách hàng đến tinh thần = Marketing 3.0 : From products to customers to the human spirit

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Marketing 3.0 : Từ sản phẩm đến khách hàng đến tinh thần = Marketing 3.0 : From products to customers to the human spirit

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Những xu hướng kinh doanh chính đã định hình nên nhu cầu marketing và đặt nền móng cho Marketing 3.0. Cách thức mà một doanh nghiệp có thể tiếp thị sứ mệnh, tầm nhìn và các giá trị của họ với từng đối tượng có quyền lợi liên quan - khách h...

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Dades bibliogràfiques
Autor principal:	Kotler, Philip
Altres autors:	Kartajaya, Hermawan, Setiawan, Iwan, Lâm Đặng Cam Thảo (dịch)
Format:	Llibre
Idioma:	Vietnamese
Publicat:	Tp.HCM Nxb. Tp. Hồ Chí Minh 2011
Col·lecció:	Tủ sách Doanh nhân
Matèries:	Quản trị kinh doanh
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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