Marketing 3.0 : Từ sản phẩm đến khách hàng đến tinh thần = Marketing 3.0 : From products to customers to the human spirit

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Marketing 3.0 : Từ sản phẩm đến khách hàng đến tinh thần = Marketing 3.0 : From products to customers to the human spirit

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Những xu hướng kinh doanh chính đã định hình nên nhu cầu marketing và đặt nền móng cho Marketing 3.0. Cách thức mà một doanh nghiệp có thể tiếp thị sứ mệnh, tầm nhìn và các giá trị của họ với từng đối tượng có quyền lợi liên quan - khách h...

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Opis bibliograficzny
1. autor:	Kotler, Philip
Kolejni autorzy:	Kartajaya, Hermawan, Setiawan, Iwan, Lâm Đặng Cam Thảo (dịch)
Format:	Książka
Język:	Vietnamese
Wydane:	Tp.HCM Nxb. Tp. Hồ Chí Minh 2011
Seria:	Tủ sách Doanh nhân
Hasła przedmiotowe:	Quản trị kinh doanh
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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