International marketing

Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material.

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Bibliografiska uppgifter
Huvudupphovsman:	Cateora, Philip R.
Övriga upphovsmän:	Graham, John L.
Materialtyp:	Bok
Språk:	Vietnamese
Publicerad:	Boston McGraw-Hill/Irwin 2005
Upplaga:	12th ed.
Ämnen:	Quản trị kinh doanh
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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International marketing

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