22 nguyên tắc cơ bản của marketing thương hiệu : Lần đầu tiên giới thiệu mô hình marketing 7P

Nội dung sách đề cập mang tính kế thừa marketing truyền thống, định nghĩa toàn diện về thương hiệu, mô hình quản trị toàn diện 7P Marketing tiên tiến so với 4P Marketing Mix truyền thống, hệ thống phương pháp nghiên cứu sâu về hình ảnh thưo...

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מחבר ראשי:	Võ Văn Quang
פורמט:	ספר
שפה:	Vietnamese
יצא לאור:	H. Thế giới 2017
נושאים:	Quản trị kinh doanh
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ


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22 nguyên tắc cơ bản của marketing thương hiệu : Lần đầu tiên giới thiệu mô hình marketing 7P

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