22 nguyên tắc cơ bản của marketing thương hiệu : Lần đầu tiên giới thiệu mô hình marketing 7P

Nội dung sách đề cập mang tính kế thừa marketing truyền thống, định nghĩa toàn diện về thương hiệu, mô hình quản trị toàn diện 7P Marketing tiên tiến so với 4P Marketing Mix truyền thống, hệ thống phương pháp nghiên cứu sâu về hình ảnh thưo...

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Bibliographic Details
Main Author:	Võ Văn Quang
Format:	Book
Language:	Vietnamese
Published:	H. Thế giới 2017
Subjects:	Quản trị kinh doanh
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

22 nguyên tắc cơ bản của marketing thương hiệu : Lần đầu tiên giới thiệu mô hình marketing 7P

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