22 nguyên tắc cơ bản của marketing thương hiệu : Lần đầu tiên giới thiệu mô hình marketing 7P

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22 nguyên tắc cơ bản của marketing thương hiệu : Lần đầu tiên giới thiệu mô hình marketing 7P

Nội dung sách đề cập mang tính kế thừa marketing truyền thống, định nghĩa toàn diện về thương hiệu, mô hình quản trị toàn diện 7P Marketing tiên tiến so với 4P Marketing Mix truyền thống, hệ thống phương pháp nghiên cứu sâu về hình ảnh thưo...

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Podrobná bibliografie
Hlavní autor:	Võ Văn Quang
Médium:	Kniha
Jazyk:	Vietnamese
Vydáno:	H. Thế giới 2017
Témata:	Quản trị kinh doanh
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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