Tiếp thị 4.0 : Dịch chuyển từ truyền thống sang công nghệ số = Marketing 4.0 : Moving from traditional to digital

Nội dung sách là kết quả quan sát của chúng tôi về thế giới chúng ta đang sinh sống. Thảo luận về cách người làm tiếp thị có thể gia tăng hiệu suất bằng cách tìm hiểu về hành trình khách hàng trong kỷ nguyên số và miêu tả chi tiết về ca...

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Détails bibliographiques
Auteur principal:	Kotler, Philip
Autres auteurs:	Kartajaya, Hermawan, Setiawan, Iwan, Nguyễn Khoa Hồng Thành (Dịch), Hoàng Thùy Minh Anh (Dịch)
Format:	Livre
Langue:	Vietnamese
Publié:	H. Trẻ 2017
Sujets:	Quan hệ công chúng
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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Résumé:	Nội dung sách là kết quả quan sát của chúng tôi về thế giới chúng ta đang sinh sống. Thảo luận về cách người làm tiếp thị có thể gia tăng hiệu suất bằng cách tìm hiểu về hành trình khách hàng trong kỷ nguyên số và miêu tả chi tiết về các chiến thuật chủ đạo của "Tiếp thị 4.0"
Description matérielle:	264 tr. 21cm
ISBN:	9786041109056

Tiếp thị 4.0 : Dịch chuyển từ truyền thống sang công nghệ số = Marketing 4.0 : Moving from traditional to digital

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