Tiếp thị 4.0 : Dịch chuyển từ truyền thống sang công nghệ số = Marketing 4.0 : Moving from traditional to digital

Nội dung sách là kết quả quan sát của chúng tôi về thế giới chúng ta đang sinh sống. Thảo luận về cách người làm tiếp thị có thể gia tăng hiệu suất bằng cách tìm hiểu về hành trình khách hàng trong kỷ nguyên số và miêu tả chi tiết về ca...

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Detalles Bibliográficos
Autor principal:	Kotler, Philip
Otros Autores:	Kartajaya, Hermawan, Setiawan, Iwan, Nguyễn Khoa Hồng Thành (Dịch), Hoàng Thùy Minh Anh (Dịch)
Formato:	Libro
Lenguaje:	Vietnamese
Publicado:	H. Trẻ 2017
Materias:	Quan hệ công chúng
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ


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245	1	0	\|a Tiếp thị 4.0 : \|b Dịch chuyển từ truyền thống sang công nghệ số = Marketing 4.0 : Moving from traditional to digital \|c Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
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520	3		\|a Nội dung sách là kết quả quan sát của chúng tôi về thế giới chúng ta đang sinh sống. Thảo luận về cách người làm tiếp thị có thể gia tăng hiệu suất bằng cách tìm hiểu về hành trình khách hàng trong kỷ nguyên số và miêu tả chi tiết về các chiến thuật chủ đạo của "Tiếp thị 4.0"
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Tiếp thị 4.0 : Dịch chuyển từ truyền thống sang công nghệ số = Marketing 4.0 : Moving from traditional to digital

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