Tiếp thị 4.0 : Dịch chuyển từ truyền thống sang công nghệ số = Marketing 4.0 : Moving from traditional to digital

Nội dung sách là kết quả quan sát của chúng tôi về thế giới chúng ta đang sinh sống. Thảo luận về cách người làm tiếp thị có thể gia tăng hiệu suất bằng cách tìm hiểu về hành trình khách hàng trong kỷ nguyên số và miêu tả chi tiết về ca...

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Kartajaya, Hermawan, Setiawan, Iwan, Nguyễn Khoa Hồng Thành (Dịch), Hoàng Thùy Minh Anh (Dịch)
Format:	Book
Language:	Vietnamese
Published:	H. Trẻ 2017
Subjects:	Quan hệ công chúng
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Tiếp thị 4.0 : Dịch chuyển từ Truyền thống sang Công nghệ số = Marketing 4.0 : Moving from traditional to digital

by Kotler, Philip
Published 2023

Institutions: Thư viện Trường Đại học Nam Cần Thơ

Tiếp thị 4.0 : Dịch chuyển từ truyền thống sang công nghệ số = Marketing 4.0 : Moving from traditional to digital

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