Marketing strategy : Based on first principles and data analytics
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited
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| Format: | Livre |
| Langue: | Vietnamese |
| Publié: |
London
Red Globe Press
2017
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| LEADER | 01015nam a22002057a 4500 | ||
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| 008 | 190830b xxu||||| |||| 00| 0 vie d | ||
| 999 | |c 3254 |d 3254 | ||
| 020 | |a 9781137526236 |c 2616000 | ||
| 082 | 0 | 4 | |2 23rd ed. |a 658 |b P445 |
| 100 | 1 | |a Palmatier, Robert W. | |
| 245 | 1 | 0 | |a Marketing strategy : |b Based on first principles and data analytics |c Robert W. Palmatier, Shrihari Sridhar |
| 260 | |a London |b Red Globe Press |c 2017 | ||
| 300 | |a xxix, 229 p. |b ill. |c 24cm | ||
| 520 | 3 | |a This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited | |
| 653 | |a Quản trị kinh doanh | ||
| 700 | 1 | |a Sridhar, Shrihari | |
| 942 | |2 ddc |c BK | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_000000000000000_P445 |7 0 |9 17542 |a 000001 |b 000001 |d 2019-08-30 |o 658 P445 |p MD.15911 |r 2019-08-30 |v 999999.99 |w 2019-08-30 |y BK | ||
| 980 | |a Thư viện Trường Đại học Nam Cần Thơ | ||