Marketing strategy : Based on first principles and data analytics
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited
Gardado en:
| Autor Principal: | |
|---|---|
| Outros autores: | |
| Formato: | Libro |
| Idioma: | Vietnamese |
| Publicado: |
London
Red Globe Press
2017
|
| Những chủ đề: | |
| Các nhãn: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
|---|
| Tóm tắt: | This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited |
|---|---|
| Descrición Física: | xxix, 229 p. ill. 24cm |
| ISBN: | 9781137526236 |