Marketing strategy : Based on first principles and data analytics
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited
שמור ב:
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| פורמט: | ספר |
| שפה: | Vietnamese |
| יצא לאור: |
London
Red Globe Press
2017
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הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| סיכום: | This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited |
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| תיאור פיזי: | xxix, 229 p. ill. 24cm |
| ISBN: | 9781137526236 |