Marketing strategy : Based on first principles and data analytics
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited
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| Formato: | Livro |
| Idioma: | Vietnamese |
| Publicado em: |
London
Red Globe Press
2017
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Resumo: | This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited |
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| Descrição Física: | xxix, 229 p. ill. 24cm |
| ISBN: | 9781137526236 |