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Marketing strategy : Based on first principles and data analytics

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Palmatier, Robert W.
Beste egile batzuk: Sridhar, Shrihari
Formatua: Liburua
Hizkuntza:Vietnamese
Argitaratua: London Red Globe Press 2017
Gaiak:
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ
Deskribapena
Gaia:This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited
Deskribapen fisikoa:xxix, 229 p. ill. 24cm
ISBN:9781137526236