Marketing strategy : Based on first principles and data analytics
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | Palmatier, Robert W. |
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| Άλλοι συγγραφείς: | Sridhar, Shrihari |
| Μορφή: | Βιβλίο |
| Γλώσσα: | Vietnamese |
| Έκδοση: |
London
Red Globe Press
2017
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| Θέματα: | |
| Ετικέτες: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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