Marketing strategy : Based on first principles and data analytics

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Marketing strategy : Based on first principles and data analytics

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited

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书目详细资料
主要作者:	Palmatier, Robert W.
其他作者:	Sridhar, Shrihari
格式:	图书
语言:	Vietnamese
出版:	London Red Globe Press 2017
主题:	Quản trị kinh doanh
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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