Marketing strategy : Based on first principles and data analytics

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Marketing strategy : Based on first principles and data analytics

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited

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Dades bibliogràfiques
Autor principal:	Palmatier, Robert W.
Altres autors:	Sridhar, Shrihari
Format:	Llibre
Idioma:	Vietnamese
Publicat:	London Red Globe Press 2017
Matèries:	Quản trị kinh doanh
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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