Marketing strategy : Based on first principles and data analytics
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited
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| Hlavní autor: | Palmatier, Robert W. |
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| Další autoři: | Sridhar, Shrihari |
| Médium: | Kniha |
| Jazyk: | Vietnamese |
| Vydáno: |
London
Red Globe Press
2017
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| Témata: | |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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