Marketing strategy : Based on first principles and data analytics

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Marketing strategy : Based on first principles and data analytics

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: All customers differ, all customers change, all competitors react, all resources are limited

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Bibliografske podrobnosti
Glavni avtor:	Palmatier, Robert W.
Drugi avtorji:	Sridhar, Shrihari
Format:	Knjiga
Jezik:	Vietnamese
Izdano:	London Red Globe Press 2017
Teme:	Quản trị kinh doanh
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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