Tourism : The business of hospitality and travel

Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.

Kaydedildi:
Detaylı Bibliyografya
Yazar: Cook, Roy A.
Diğer Yazarlar: Hsu, Cathy H. C., Taylor, Lorraine
Materyal Türü: Kitap
Dil:Vietnamese
Baskı/Yayın Bilgisi: New York Pearson 2018
Edisyon:6th.
Konular:
Etiketler: Etiketle
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ