Tourism : The business of hospitality and travel
Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.
Gorde:
| Egile nagusia: | |
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| Beste egile batzuk: | , |
| Formatua: | Liburua |
| Hizkuntza: | Vietnamese |
| Argitaratua: |
New York
Pearson
2018
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| Edizioa: | 6th. |
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Gaia: | Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. |
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| Deskribapen fisikoa: | xiv, 434 p. ill. 28cm |
| Bibliografia: | Includes glossary and index. |
| ISBN: | 9780134484488 |