Tourism : The business of hospitality and travel

Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.

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Bibliographic Details
Main Author:	Cook, Roy A.
Other Authors:	Hsu, Cathy H. C., Taylor, Lorraine
Format:	Book
Language:	Vietnamese
Published:	New York Pearson 2018
Edition:	6th.
Subjects:	Quản trị DV Du lịch và Lữ hành
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

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Tourism : The business of hospitality and travel

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