Tourism : The business of hospitality and travel

Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Cook, Roy A.
Awduron Eraill: Hsu, Cathy H. C., Taylor, Lorraine
Fformat: Llyfr
Iaith:Vietnamese
Cyhoeddwyd: New York Pearson 2018
Rhifyn:6th.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ