Tourism : The business of hospitality and travel
Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.
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| Hoofdauteur: | |
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| Andere auteurs: | , |
| Formaat: | Boek |
| Taal: | Vietnamese |
| Gepubliceerd in: |
New York
Pearson
2018
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| Editie: | 6th. |
| Onderwerpen: | |
| Tags: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| LEADER | 01194nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | NCT_74367 | ||
| 008 | 200218b xxu||||| |||| 00| 0 vie d | ||
| 999 | |c 3625 |d 3625 | ||
| 020 | |a 9780134484488 |c 3982500 | ||
| 082 | 0 | 4 | |2 23rd ed. |a 910.68 |b C771 |
| 100 | 1 | |a Cook, Roy A. | |
| 245 | 1 | 0 | |a Tourism : |b The business of hospitality and travel |c Roy A. Cook, Cathy H. C. Hsu, Lorraine Taylor |
| 250 | |a 6th. | ||
| 260 | |a New York |b Pearson |c 2018 | ||
| 300 | |a xiv, 434 p. |b ill. |c 28cm | ||
| 504 | |a Includes glossary and index. | ||
| 520 | 3 | |a Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. | |
| 653 | |a Quản trị DV Du lịch và Lữ hành | ||
| 700 | 1 | |a Hsu, Cathy H. C. | |
| 700 | 1 | |a Taylor, Lorraine | |
| 942 | |2 ddc |c BK | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 910_680000000000000_C771 |7 0 |9 18661 |a 000001 |b 000001 |d 2020-02-18 |o 910.68 C771 |p MD.16277 |r 2020-02-18 |v 999999.99 |w 2020-02-18 |y BK | ||
| 980 | |a Thư viện Trường Đại học Nam Cần Thơ | ||