Tourism : The business of hospitality and travel

Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.

Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Cook, Roy A.
Άλλοι συγγραφείς: Hsu, Cathy H. C., Taylor, Lorraine
Μορφή: Βιβλίο
Γλώσσα:Vietnamese
Έκδοση: New York Pearson 2018
Έκδοση:6th.
Θέματα:
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ
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999 |c 3625  |d 3625 
020 |a 9780134484488  |c 3982500 
082 0 4 |2 23rd ed.  |a 910.68  |b C771 
100 1 |a Cook, Roy A.  
245 1 0 |a Tourism :  |b  The business of hospitality and travel  |c Roy A. Cook, Cathy H. C. Hsu, Lorraine Taylor 
250 |a 6th. 
260 |a New York  |b Pearson  |c 2018 
300 |a xiv, 434 p.  |b ill.  |c 28cm 
504 |a Includes glossary and index. 
520 3 |a Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.  
653 |a Quản trị DV Du lịch và Lữ hành 
700 1 |a Hsu, Cathy H. C.  
700 1 |a Taylor, Lorraine  
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980 |a Thư viện Trường Đại học Nam Cần Thơ