Tourism : The business of hospitality and travel
Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.
Đã lưu trong:
| Hovedforfatter: | Cook, Roy A. |
|---|---|
| Andre forfattere: | Hsu, Cathy H. C., Taylor, Lorraine |
| Format: | Bog |
| Sprog: | Vietnamese |
| Udgivet: |
New York
Pearson
2018
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| Udgivelse: | 6th. |
| Fag: | |
| Tags: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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Lignende værker
-
Marketing for hospitality and tourism
Udgivet: (2017) -
Customer service for hospitality and tourism
af: Hudson, Louise
Udgivet: (2013) -
Introduction to tourism and hospitality industry
af: Andrews, Sudhir
Udgivet: (2007) -
Tourism management : An introduction
af: Inkson, Clare
Udgivet: (2018) -
Career paths tourism
af: Evans, Virginia
Udgivet: (2011)


