Tourism : The business of hospitality and travel
Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | Cook, Roy A. |
|---|---|
| Άλλοι συγγραφείς: | Hsu, Cathy H. C., Taylor, Lorraine |
| Μορφή: | Βιβλίο |
| Γλώσσα: | Vietnamese |
| Έκδοση: |
New York
Pearson
2018
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| Έκδοση: | 6th. |
| Θέματα: | |
| Ετικέτες: |
Προσθήκη ετικέτας
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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Παρόμοια τεκμήρια
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Marketing for hospitality and tourism
Έκδοση: (2017) -
Customer service for hospitality and tourism
ανά: Hudson, Louise
Έκδοση: (2013) -
Introduction to tourism and hospitality industry
ανά: Andrews, Sudhir
Έκδοση: (2007) -
Tourism management : An introduction
ανά: Inkson, Clare
Έκδοση: (2018) -
Career paths tourism
ανά: Evans, Virginia
Έκδοση: (2011)


