Tourism : The business of hospitality and travel

Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.

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書目詳細資料
主要作者: Cook, Roy A.
其他作者: Hsu, Cathy H. C., Taylor, Lorraine
格式: 圖書
語言:Vietnamese
出版: New York Pearson 2018
版:6th.
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ

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