Tourism : The business of hospitality and travel

Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills.

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Dades bibliogràfiques
Autor principal: Cook, Roy A.
Altres autors: Hsu, Cathy H. C., Taylor, Lorraine
Format: Llibre
Idioma:Vietnamese
Publicat: New York Pearson 2018
Edició:6th.
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ

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