Business marketing : Connecting strategy, relationships, and learning

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Autor principal: Dwyer, F. Robert
Altres autors: Tanner, John F.
Format: Llibre
Idioma:Vietnamese
Publicat: New York McGraw-Hill/Iwin 2006
Edició:3rd ed.
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ