Business marketing : Connecting strategy, relationships, and learning

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Dwyer, F. Robert
Beste egile batzuk: Tanner, John F.
Formatua: Liburua
Hizkuntza:Vietnamese
Argitaratua: New York McGraw-Hill/Iwin 2006
Edizioa:3rd ed.
Gaiak:
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ