Business marketing : Connecting strategy, relationships, and learning
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Vietnamese |
| Publicado: |
New York
McGraw-Hill/Iwin
2006
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| Edición: | 3rd ed. |
| Materias: | |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| 020 | |a 0072865784 | ||
| 082 | 0 | 4 | |2 23rd ed. |a 658.8 |b D989 |
| 100 | 1 | |a Dwyer, F. Robert | |
| 245 | 1 | 0 | |a Business marketing : |b Connecting strategy, relationships, and learning |c F. Robert Dwyer, John F. Tanner, Jr. |
| 250 | |a 3rd ed. | ||
| 260 | |a New York |b McGraw-Hill/Iwin |c 2006 | ||
| 300 | |a xxix, 683 p. |b ill. |c 26cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. | |
| 653 | |a Quản trị kinh doanh | ||
| 700 | 1 | |a Tanner, John F. | |
| 942 | |2 ddc |c BK | ||
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| 980 | |a Thư viện Trường Đại học Nam Cần Thơ | ||