Business marketing : Connecting strategy, relationships, and learning

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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書誌詳細
第一著者: Dwyer, F. Robert
その他の著者: Tanner, John F.
フォーマット: 図書
言語:Vietnamese
出版事項: New York McGraw-Hill/Iwin 2006
版:3rd ed.
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ

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