Business marketing : Connecting strategy, relationships, and learning

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Business marketing : Connecting strategy, relationships, and learning

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This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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书目详细资料
主要作者:	Dwyer, F. Robert
其他作者:	Tanner, John F.
格式:	图书
语言:	Vietnamese
出版:	New York McGraw-Hill/Iwin 2006
版:	3rd ed.
主题:	Quản trị kinh doanh
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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