Business marketing : Connecting strategy, relationships, and learning

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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主要作者: Dwyer, F. Robert
其他作者: Tanner, John F.
格式: 图书
语言:Vietnamese
出版: New York McGraw-Hill/Iwin 2006
版:3rd ed.
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ

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