Business marketing : Connecting strategy, relationships, and learning

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Business marketing : Connecting strategy, relationships, and learning

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This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Dades bibliogràfiques
Autor principal:	Dwyer, F. Robert
Altres autors:	Tanner, John F.
Format:	Llibre
Idioma:	Vietnamese
Publicat:	New York McGraw-Hill/Iwin 2006
Edició:	3rd ed.
Matèries:	Quản trị kinh doanh
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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