Business marketing : Connecting strategy, relationships, and learning

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Bibliographische Detailangaben
1. Verfasser: Dwyer, F. Robert
Weitere Verfasser: Tanner, John F.
Format: Buch
Sprache:Vietnamese
Veröffentlicht: New York McGraw-Hill/Iwin 2006
Ausgabe:3rd ed.
Schlagworte:
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ

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