Business marketing : Connecting strategy, relationships, and learning

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Dwyer, F. Robert
Awduron Eraill: Tanner, John F.
Fformat: Llyfr
Iaith:Vietnamese
Cyhoeddwyd: New York McGraw-Hill/Iwin 2006
Rhifyn:3rd ed.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ
Disgrifiad
Crynodeb:This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Disgrifiad Corfforoll:xxix, 683 p. ill. 26cm
Llyfryddiaeth:Includes bibliographical references and index
ISBN:0072865784