Business marketing : Connecting strategy, relationships, and learning
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Andere auteurs: | |
| Formaat: | Boek |
| Taal: | Vietnamese |
| Gepubliceerd in: |
New York
McGraw-Hill/Iwin
2006
|
| Editie: | 3rd ed. |
| Onderwerpen: | |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
|---|
| Samenvatting: | This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. |
|---|---|
| Fysieke beschrijving: | xxix, 683 p. ill. 26cm |
| Bibliografie: | Includes bibliographical references and index |
| ISBN: | 0072865784 |