Business marketing : Connecting strategy, relationships, and learning
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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| Autor Principal: | |
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| Outros autores: | |
| Formato: | Libro |
| Idioma: | Vietnamese |
| Publicado: |
New York
McGraw-Hill/Iwin
2006
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| Edición: | 3rd ed. |
| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Tóm tắt: | This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. |
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| Descrición Física: | xxix, 683 p. ill. 26cm |
| Bibliografía: | Includes bibliographical references and index |
| ISBN: | 0072865784 |