Business marketing : Connecting strategy, relationships, and learning
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | Vietnamese |
| Publicado em: |
New York
McGraw-Hill/Iwin
2006
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| Edição: | 3rd ed. |
| Assuntos: | |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Resumo: | This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. |
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| Descrição Física: | xxix, 683 p. ill. 26cm |
| Bibliografia: | Includes bibliographical references and index |
| ISBN: | 0072865784 |