Business marketing : Connecting strategy, relationships, and learning

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Detalles Bibliográficos
Autor Principal: Dwyer, F. Robert
Outros autores: Tanner, John F.
Formato: Libro
Idioma:Vietnamese
Publicado: New York McGraw-Hill/Iwin 2006
Edición:3rd ed.
Những chủ đề:
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Descripción
Tóm tắt:This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Descrición Física:xxix, 683 p. ill. 26cm
Bibliografía:Includes bibliographical references and index
ISBN:0072865784