International marketing
Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material.
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| Main Author: | Cateora, Philip R. |
|---|---|
| Other Authors: | Graham, John L. |
| Format: | Book |
| Language: | Vietnamese |
| Published: |
Boston
McGraw-Hill/Irwin
2005
|
| Edition: | 12th ed. |
| Subjects: | |
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| Institutions: | Thư viện Trường Đại học Nam Cần Thơ |
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