International marketing

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International marketing

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Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material.

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书目详细资料
主要作者:	Cateora, Philip R.
其他作者:	Graham, John L.
格式:	图书
语言:	Vietnamese
出版:	Boston McGraw-Hill/Irwin 2005
版:	12th ed.
主题:	Quản trị kinh doanh
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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