International marketing

Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material.

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Cateora, Philip R.
Údair Eile: Graham, John L.
Formáid: Leabhar
Teanga:Vietnamese
Foilsithe: Boston McGraw-Hill/Irwin 2005
Eagrán:12th ed.
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ

Míreanna Comhchosúla