International marketing
Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material.
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| Format: | Book |
| Language: | Vietnamese |
| Published: |
Boston
McGraw-Hill/Irwin
2005
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| Edition: | 12th ed. |
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| Institutions: | Thư viện Trường Đại học Nam Cần Thơ |
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