International marketing

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International marketing

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Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material.

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書目詳細資料
主要作者:	Cateora, Philip R.
其他作者:	Graham, John L.
格式:	圖書
語言:	Vietnamese
出版:	Boston McGraw-Hill/Irwin 2005
版:	12th ed.
主題:	Quản trị kinh doanh
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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