International marketing
Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material.
Đã lưu trong:
| Príomhúdar: | |
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| Údair Eile: | |
| Formáid: | Leabhar |
| Teanga: | Vietnamese |
| Foilsithe: |
Boston
McGraw-Hill/Irwin
2005
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| Eagrán: | 12th ed. |
| Ábhair: | |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Achoimre: | Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material. |
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| Cur Síos Fisiciúil: | xxxiii, 697 p. ill. 29cm |
| Bibleagrafaíocht: | Includes bibliographical references and indexes |
| ISBN: | 0072833718 |