International marketing
Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material.
में बचाया:
| मुख्य लेखक: | |
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| अन्य लेखक: | |
| स्वरूप: | पुस्तक |
| भाषा: | Vietnamese |
| प्रकाशित: |
Boston
McGraw-Hill/Irwin
2005
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| संस्करण: | 12th ed. |
| विषय: | |
| टैग : |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| सारांश: | Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material. |
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| भौतिक वर्णन: | xxxiii, 697 p. ill. 29cm |
| ग्रन्थसूची: | Includes bibliographical references and indexes |
| आईएसबीएन: | 0072833718 |