International marketing
Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material.
Wedi'i Gadw mewn:
| Prif Awdur: | |
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| Awduron Eraill: | |
| Fformat: | Llyfr |
| Iaith: | Vietnamese |
| Cyhoeddwyd: |
Boston
McGraw-Hill/Irwin
2005
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| Rhifyn: | 12th ed. |
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
|---|
| Crynodeb: | Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material. |
|---|---|
| Disgrifiad Corfforoll: | xxxiii, 697 p. ill. 29cm |
| Llyfryddiaeth: | Includes bibliographical references and indexes |
| ISBN: | 0072833718 |