International marketing
Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material.
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| Format: | Książka |
| Język: | Vietnamese |
| Wydane: |
Boston
McGraw-Hill/Irwin
2005
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| Wydanie: | 12th ed. |
| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Streszczenie: | Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material. |
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| Opis fizyczny: | xxxiii, 697 p. ill. 29cm |
| Bibliografia: | Includes bibliographical references and indexes |
| ISBN: | 0072833718 |