International marketing
Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material.
Gorde:
| Egile nagusia: | |
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| Beste egile batzuk: | |
| Formatua: | Liburua |
| Hizkuntza: | Vietnamese |
| Argitaratua: |
Boston
McGraw-Hill/Irwin
2005
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| Edizioa: | 12th ed. |
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Gaia: | Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material. |
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| Deskribapen fisikoa: | xxxiii, 697 p. ill. 29cm |
| Bibliografia: | Includes bibliographical references and indexes |
| ISBN: | 0072833718 |