International marketing
Contents: an overview; the cultural environment of global markets; assessing global market opportunities; developing global marketing strategies; implementing global marketing strategies; supplementary material.
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| Hoofdauteur: | |
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| Andere auteurs: | |
| Formaat: | Boek |
| Taal: | Vietnamese |
| Gepubliceerd in: |
Boston
McGraw-Hill/Irwin
2005
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| Editie: | 12th ed. |
| Onderwerpen: | |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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