Contemporary advertising
Contents: advertising perspectives; crafting marketing and advertising strategies; creating advertisements and commercials; using advertising media; integrating advertising.
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| Glavni autor: | |
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| Daljnji autori: | , |
| Format: | Knjiga |
| Jezik: | Vietnamese |
| Izdano: |
New York
McGraw - Hill
2009
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| Izdanje: | 12th ed. |
| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Sažetak: | Contents: advertising perspectives; crafting marketing and advertising strategies; creating advertisements and commercials; using advertising media; integrating advertising. |
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| Opis djela: | Includes index |
| Opis: | xlii, 724 p. ill. 29cm |
| ISBN: | 9780071284790 |