Contemporary advertising

Contents: advertising perspectives; crafting marketing and advertising strategies; creating advertisements and commercials; using advertising media; integrating advertising.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Arens, William F
Awduron Eraill: Weigold, Michael F., Arens, Christian
Fformat: Llyfr
Iaith:Vietnamese
Cyhoeddwyd: New York McGraw - Hill 2009
Rhifyn:12th ed.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ
Disgrifiad
Crynodeb:Contents: advertising perspectives; crafting marketing and advertising strategies; creating advertisements and commercials; using advertising media; integrating advertising.
Disgrifiad o'r Eitem:Includes index
Disgrifiad Corfforoll:xlii, 724 p. ill. 29cm
ISBN:9780071284790