Contemporary advertising
Contents: advertising perspectives; crafting marketing and advertising strategies; creating advertisements and commercials; using advertising media; integrating advertising.
Tallennettuna:
| Päätekijä: | |
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| Muut tekijät: | , |
| Aineistotyyppi: | Kirja |
| Kieli: | Vietnamese |
| Julkaistu: |
New York
McGraw - Hill
2009
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| Painos: | 12th ed. |
| Aiheet: | |
| Tagit: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Yhteenveto: | Contents: advertising perspectives; crafting marketing and advertising strategies; creating advertisements and commercials; using advertising media; integrating advertising. |
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| Huomautukset: | Includes index |
| Ulkoasu: | xlii, 724 p. ill. 29cm |
| ISBN: | 9780071284790 |