Contemporary advertising
Contents: advertising perspectives; crafting marketing and advertising strategies; creating advertisements and commercials; using advertising media; integrating advertising.
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| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | Vietnamese |
| Publicado: |
New York
McGraw - Hill
2009
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| Edición: | 12th ed. |
| Materias: | |
| Etiquetas: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Sumario: | Contents: advertising perspectives; crafting marketing and advertising strategies; creating advertisements and commercials; using advertising media; integrating advertising. |
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| Notas: | Includes index |
| Descripción Física: | xlii, 724 p. ill. 29cm |
| ISBN: | 9780071284790 |