Contemporary advertising
Contents: advertising perspectives; crafting marketing and advertising strategies; creating advertisements and commercials; using advertising media; integrating advertising.
में बचाया:
| मुख्य लेखक: | |
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| अन्य लेखक: | , |
| स्वरूप: | पुस्तक |
| भाषा: | Vietnamese |
| प्रकाशित: |
New York
McGraw - Hill
2009
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| संस्करण: | 12th ed. |
| विषय: | |
| टैग : |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
|---|
| LEADER | 01014nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | NCT_88071 | ||
| 008 | 201222b xxu||||| |||| 00| 0 vie d | ||
| 999 | |c 4342 |d 4342 | ||
| 020 | |a 9780071284790 | ||
| 082 | 0 | 4 | |2 23rd ed. |a 659.1 |b A681 |
| 100 | 1 | |a Arens, William F | |
| 245 | 1 | 0 | |a Contemporary advertising |c William F. Arens, Michael F. Weigold, Christian Arens |
| 250 | |a 12th ed. | ||
| 260 | |a New York |b McGraw - Hill |c 2009 | ||
| 300 | |a xlii, 724 p. |b ill. |c 29cm | ||
| 500 | |a Includes index | ||
| 520 | 3 | |a Contents: advertising perspectives; crafting marketing and advertising strategies; creating advertisements and commercials; using advertising media; integrating advertising. | |
| 653 | |a Quan hệ công chúng | ||
| 700 | 1 | |a Weigold, Michael F. | |
| 700 | 1 | |a Arens, Christian | |
| 942 | |2 ddc |c BK | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 659_100000000000000_A681 |7 0 |9 20945 |a 000001 |b 000001 |d 2020-12-22 |o 659.1 A681 |p MD.18222 |r 2020-12-22 |w 2020-12-22 |y BK | ||
| 980 | |a Thư viện Trường Đại học Nam Cần Thơ | ||